Ortahisar, a picturesque town in Turkey’s Cappadocia region, has earned global recognition by securing the 40th spot on Forbes’ “World’s 50 Most Beautiful Villages” list for 2025. Located in Nevşehir’s Ürgüp district, Ortahisar captivated Forbes editors with its dramatic landscape and rich cultural heritage. The magazine described the village as rising “like a monument from the Cappadocian soil,” beneath a basalt sky streaked with apricot and ash hues. Stone-paved streets wind past apricot stalls and fig trees shading rose-scented tea gardens, where locals share stories over tulip-shaped glasses of tea. Officials credit the success to strategic promotion efforts led by the Cappadocia Area Directorate and the Türkiye Tourism Promotion and Development Agency, both established under the guidance of Culture and Tourism Minister Mehmet Nuri Ersoy.