It’s a steady drumbeat the Marin-based entrepreneur, podcaster, and founder of media company and global network NextGen Purpose has played for the last decade—one we in the U.S. have long needed to hear. “The conversation extends beyond food… to the intersection of food and fashion, beauty, planet, health, and lifestyle. On NextGen Purpose, articles run the gamut from a guide to mindful shopping and the impact of tariffs on fashion to back-to-school nutrition and wellness routines for small children . Today, with so many pseudoscientific messages about food, health, and the environment coming from MAGA, MAHA, and social media, that science-backed platform is more important than ever. Individuals and organizations with powerful, influential voices “need to surround [themselves] with the people that are experts in those fields, and I just think we lack that at the moment.” NextGen Purpose and Essential Ingredients are helping to counter the misinformation.