Photo: CanvaThe American Bus Association (ABA) and the American Indian Alaska Native Tourism Association (AIANTA) entered into a strategic trade agreement to strengthen opportunities for U.S. Indigenous-owned and operated tourism businesses in the group travel sector. The collaboration underscores ABA’s commitment to supporting Indigenous tourism as a driver of cultural preservation, economic growth, and authentic travel experiences across North America. As part of the agreement, ABA and AIANTA will exhibit at each organization’s annual event: the 27th Annual American Indigenous Tourism Conference in Choctaw, Mississippi, and ABA’s Marketplace 2026 in Reno, Nevada. Indigenous Tourism Showing GrowthAIANTA’s research indicates that Indigenous tourism has a significant economic impact, providing travelers with unique, place-based stories and experiences rooted in Indigenous cultures. Benefits of the PartnershipThrough Marketplace networking, targeted marketing, and educational exchanges, ABA will actively support AIANTA’s mission to define, introduce, grow, and sustain American Indigenous Tourism that honors traditions and values.