The STM campaign was designed in-house, and advertising costs will be covered under STM partnerships, except for printing costs. STM’s New CampaignThe campaign was designed in-house, and advertising costs will be covered under STM partnerships, except for printing costs. “The Montreal métro represents more in daily trips than any other transportation infrastructure in the country —even more than all five South Shore bridges combined. Without it, mobility in Greater Montréal is affected.”Without the métro, thousands of daily trips would be impossible, said STM. The métro is essential for:Continuing to provide service for 1.1 million daily trips on the STM network.