Improve data collection at the source with open-loop paymentsSo how do transit operators tap into this data gold mine? This means that transit operators gain access to more data about rider behaviors and transportation needs than has historically been possible. Mass transit data analytics drive key decisions for transit operatorsTo capture this opportunity, transit operators need to dig into their ridership data to deeply understand rider needs – whether customers are traveling for leisure, work or access to services. Collaborate with organizers of mega-events for enhanced accessArmed with rider data, transit operators can partner with large venues and event organizers – think professional sports games, large concerts and more – to improve attendee experience. There are opportunities to enhance urban mobility by identifying trends and key insights in public transportation data.