Photo: MBTAAs public transit agencies seek new ways to build trust and connect with their riders, the Massachusetts Bay Transportation Authority (MBTA) is turning to a modern solution: podcasting. With some exciting news, MBTA recently won an AdWheel Award for Spilling the T. It’s a great name. Traditional media often distills or reshapes our messaging, so we launched a transparency initiative on social media. Social media provides us with a direct line to rider sentiment, and we utilize social listening to track key themes and concerns. Social media helps us tell those stories, acknowledge our faults, and share our progress.