ShareThe promotion and commercialisation of Indigenous languages is a cultural imperative and a viable solution to the economic woes of news organisations, declared the 2025 Indigenous Languages and Media Seminar, held at the University of Limpopo on August 13th and 14th. The two-day seminar underscored the critical role of South Africa’s Indigenous languages in revitalising the media industry. Schultz emphasised that promoting Indigenous languages was not just about preserving heritage, but about ensuring equitable access to information and empowering communities to participate fully in a democracy. Technology, through mobile apps, social media, and online content, was to be harnessed to make Indigenous languages accessible and relevant to younger generations. As the International Decade of Indigenous Languages (2022–2032) continues, the seminar’s recommendations and their implementation, will be key to creating a more sustainable, inclusive, and vibrant media landscape in South Africa.