Starting in November, the organisation will measure Netflix’s daily streaming numbers, as well as report on its monthly reach and share of total identified viewing. The move is a significant departure for Netflix, after previously being rather secretive about its viewer numbers. Either way, SVOD and AVOD are only set to increase their importance to the growth of licensing programmes, so transparency on numbers can only be a good thing. As you would imagine, movie-related licences are enjoying a strong year, as consumers return to cinemas in far greater numbers. However, an even bigger driver of licensed toy sales in 2022 has been video and digital games.