None
EN
WildBrain drives global expansion of Strawberry Shortcake and Teletubbies
['Caroline Tonks']
Licensing.biz
Erin Morris, VP, Global Franchise Strategy & Retail, WildBrain, said: “There’s tremendous momentum for Strawberry Shortcake and Teletubbies, driven by our 360-degree strategy across content creation, audience engagement and global licensing.
In music streaming, Strawberry Shortcake is teaming up with Magic Star to release beloved songs featuring Strawberry Shortcake and her friends from the popular animated WildBrain series, Berry in the Big City and Berry Bitty Adventures.
In consumer products, new cross-category collaborations signed by WildBrain’s dedicated licensing agency, WildBrain CPLG, include a line of Strawberry Shortcake inspired accessories from Crocs, set to launch globally in 2026.
In Asia-Pacific, cosmetics brand Missha is expanding its Teletubbies collection beyond South Korea to reach international markets from 2026.
To learn more about licensing opportunities for Strawberry Shortcake and Teletubbies, visit the WildBrain and WildBrain CPLG teams at Brand Licensing Europe at stand B171.
['wildbrain'
'strawberry'
'global'
'drives'
'teletubbies'
'licensing'
'fans'
'line'
'shortcake'
'collection'
'expansion'
'brand']