Attendees at BLE 2025 will see fresh opportunities across an array of BBC Studios’ brands, including Bluey, Hey Duggee, Doctor Who and more. BBC Studios returns to BLE to showcase its portfolio of successful brands including global hit Bluey, which is rapidly evolving into a culturally resonant brand with multigenerational appeal. Master toy partner Moose Toys’ Bluey range has launched in Japan via Takara Tomy, while Lego Bluey sets have launched globally trade-wide. BBC Studios also launched The Whoniverse Show, a digital magazine-style series on YouTube, offering fans exclusive content, product reveals and behind-the-scenes insights. To learn more, visit BBC Studios at Stand B181.