This January, as Pokémon celebrates its 30th anniversary, the Natural History Museum, London will bring an exclusive pop-up shop to fans. A ticket will be needed to visit the Pokémon x Natural History Museum pop-up store. Adam Farrar, director of Commercial and Visitor Experience for the Natural History Museum, said: “There is such a wonderful alignment between Pokémon and the Natural History Museum; we’re obviously both big fans of the natural world and its evolution and diversity. We are excited to be working with the Natural History Museum to create this fun pop-up store for fans of all ages.”The Pokémon x Natural History Museum product range will also be available to buy from the online Natural History Museum shop, from January 2026. A select range of products from the Pokémon x Natural History Museum pop-up shop will also be available to buy from the Pokémon Center UK Official Online Store.