Plus, you could use your marketing to “make headlines” in a unique way, which could draw more people to your title. But, with the newest entry, Gearbox Software decided to make things more…fashionable. You see, they decided it would be a unique idea to go to New York Fashion Week and debut an outfit and look that was inspired by the Borderland 4 character, Lavaine. You can see her pictured above, and the dress that was inspired by her below:Chaos Couture 🔥👠🔥Borderlands party-crashed at New York Fashion Week with this Levaine-inspired look.#NYFW | @Complex pic.twitter.com/8raaVv4sXH — Borderlands (@Borderlands) September 22, 2025We’ll admit, we didn’t see this collaboration coming, and while it’s not an exact match to how Lavaine looked, it’s still pretty good, including with the face makeup that we’re sure many other models that day didn’t have. It’d be cool, but making an entire line of clothes and hoping people will buy it is definitely a risk, especially for a video game company like Gearbox Software.