For virtual care, artificial intelligence helps strike a balance between human interaction and technology, creating a more personalized experience for the consumer. “The launch of Sophie supports one of our primary goals of improving the overall virtual care experience for consumers. Virtual care is intended to be a convenient and appropriate alternative to an emergency room or urgent care visit, but oftentimes the registration process is so cumbersome that it removes the convenience factor,” said Randy Parker, founder and chief business development officer of MDLIVE in a statement. “As technology continues to advance, and consumers demand more convenience associated with their care, healthcare must meet that demand. MDLIVE’s ability to do this breaks a barrier that historically has prevented consumers from embracing virtual care.”