The goal is to guide them toward new levels of development while opening the door to stock market financing. By the end of the program, companies are expected to be better prepared to access capital markets and structure their financial projects – especially through initial public offerings on the Casablanca Stock Exchange. By helping industrial companies understand market dynamics and prepare for listing, the program intends to expand the role of the stock exchange as a driver of national development. “The Casablanca Stock Exchange plays a central role in financing the Moroccan economy,” organizers emphasized during the launch. The initiative to train and support industrial companies is therefore not just a technical exercise.