The initial proposal for an improvement district that would levy a tax on direct-to-consumer sales was advanced by local industry groups Sonoma County Winegrowers and Sonoma County Vintners in July. “The good news in all of this is we’re already moving in the right direction,” says Karissa Kruse, president of Sonoma County Winegrowers. The winegrowers and vintners associations presented the Wine Improvement District proposal as a way to bolster local wine businesses. Work is continuing on the project, with Russian River Valley Winegrowers, Winegrowers of Dry Creek Valley and Alexander Valley Winegrowers collaborating. “We were looking at doing a survey to capture interest yes or no in the Wine Improvement District,” Kruse said.