Swift’s 12th studio album returns to her pop roots, with lots of love-struck lyrics and upbeat melodies. “This album isn’t really about what happened to me on stage, it’s about what I was going through offstage,” Swift said. As the veteran thanks the newcomer for her bouquet, she tells her the life of a showgirl is not as glamorous as it seems. Braun acquired Swift’s first music label, Big Machine Label Group, and with it Swift’s masters in 2019. But Swift promised The Life of a Showgirl would be different.