Back in the days when it was called the Experience Music Project, I remember my first walkthrough. Getty Images Getty Images loading...After that, I wandered around the museum with my attitude alternating between mild curiosity and Dumbstruck awe. Now it's known as the Museum of Pop Culture, or MOPOP. According to mopop.org,‘MOPOP's 2024-2026 strategic plan, The Power of Pop Culture, sets our direction as a flagship museum, pop culture champion, community ally, and change agent. By reimagining what a museum can be, we're committed to preserving the history of pop culture while sparking conversations that shape its future.