In an unprecedented move for the label, Jaden Smith has been named as Louboutin’s first men’s creative director. As a result, the renowned designer didn’t launch any kind of official search for a creative director but rather, settled on Smith organically. Louboutin told WWD, “He arrived before the idea of ​​a creative director. It’s not because I needed the creative director, it’s because of him, in fact. I felt that with his creative direction our men’s collection would evolve in an exciting and dynamic way.