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Johanna Parv: Ready-To-Wear SS26
['Emily Phillips']
10 Magazine
Fashion East alum Johanna Parv returned for SS26 with her signature tech-meets-tailoring aesthetic, proving once again that function can be deeply chic.
This was gear for the fast-paced city woman: hybrid bags strapped across the body, garments with adaptable zips, straps, hoods and hidden pockets – all designed for movement.
A new Frame bag, tested by Parv herself while cycling, joined the iconic Action bag.
The vibe was utilitarian but elevated, with sand-hued duster jackets nodding to history while cutting sharply modern silhouettes.
Photography courtesy of Johanna Parv.
['ss26'
'woman'
'parv'
'utilitarian'
'city'
'unapologetically'
'zips'
'vibe'
'werent'
'readytowear'
'bag'
'johanna']