Adopting new technology is risky when modernizing classic machines, but Icon 4X4’s Ward sees an EV future for the industry. LA-based Icon 4X4 was among the first wave of restomod companies, earning co-founder and CEO Jonathan Ward a position as one of the most respected builders in the world. Ward and Icon 4X4 are taking on EVs, pausing development on new internal combustion vehicles to focus on battery-powered ones. He founded Icon 4X4 in 2007 with his wife Jamie, building off their successes at recreating FJ-series Land Cruisers. “Consumers who are going to buy an Icon EV, it’s not their daily driver.