Carabao is best known as one of the largest energy drink brands in Asia. Building on this momentum, the firm has launched a specific new variant of beer this year targeting a younger audience, dubbed the Pattaya Beach Beer. “Pattaya is a major tourist destination that is tightly linked with the concepts of beaches, sunshine and vacations, and this has inspired our new Pattaya Beach Beer,” Carabao Group Head of Marketing Pichayapa Chaisuwirat told us. “The lime aroma is all natural, but does not come from limes or lime flavouring,” she added. “Our beer for example uses imported malt, hops and yeast but we choose to continue selling it at competitive prices – a bottle of Pattaya Beach Beer sells for THB45 (US$1.38) and a can for THB60 (US$1.84),” she said.