Who is primed to tap into growing consumer coffee interest in China?

Tariffs shake up trade flows and pricingEarlier this year, the US imposed new tariffs on Brazilian coffee imports, triggering volatility across global markets. In response, China fast-tracked approvals for 183 new Brazilian coffee exporters, with five-year permits to boost trade flows. Still small, but growing fastDespite the headlines, China’s overall coffee consumption remains relatively modest — especially compared to traditional markets. But to put that statistic into perspective, the US alone imported 455,686 tonnes of Brazilian coffee last year — and over 1.5 million tonnes in total. Premiumisation gaining groundThe report suggests China’s coffee market may be following a similar pattern to wine.