To mark the anniversary, Apple & Eve partnered with the agency Amp to release three throwback designs for its apple, Very Berry and fruit punch juice boxes. The first juice boxes came in apple and apple cranberry. Prior to juice boxes, the brand started with apple juice packaged in glass bottles. “[It] would be great for my son’s lunch if I didn’t drink them all before I could pack them,” wrote one Walmart customer in the reviews for Apple & Eve 100% Apple Juice, 6.75 fl oz, 8 Count. In response, it launched Cool Waters in 2019 and, this year, a reduced sugar juice line with 50% less sugar.