Emerging brands can adopt a “hustle” mindset or a “precision” mindset, according to the consumer research firm SPINS and partner C.A. In tracking 90,000 brands, researchers found that about one-third of the surveyed brands were growing sales. ‘Hustle’ vs. ‘precision’ mindsets explainedTo go from $1 million to $10 million, Fitts says a founder has to embrace a “hustle” mindset. To jump from $10 million to $100 million, the key is a “precision” mindset. For a precision mindset, Fitts pointed to YumEarth, an allergy-friendly candy company.