Mars, PepsiCo and ADM regenerative farming initiative: A summaryMars, PepsiCo and ADM launch regenerative agriculture programme in Poland24 farmers supported across 5,454 hectares of rotational farmlandMars backs wheat for pet care brands like Whiskas and PedigreePepsiCo supports rapeseed for Lay’s and Doritos brand productionFarmers receive training, technical help and financial sustainability incentivesMars, Inc., PepsiCo and ADM have announced a joint project, to support farmers in adopting regenerative agriculture practices. Global leaders in food, beverage, and pet care, the three big-name brands are getting together to launch a regenerative agriculture programme in Poland, supporting 24 farmers in adopting sustainable practices across their crop rotations. ADM, as an implementation partner, will play a key role by contributing both financial and technical resources to support the farmers transitioning to regenerative agriculture practices. Farmers will also be equipped with the latest agricultural expertise, receiving hands-on training and guidance from technical specialists such as Biospheres. These practices not only improve soil structure and water retention but also reduce reliance on synthetic inputs, helping farms adapt to climate-related stresses.