Unilever, PepsiCo and other corporates are launching a new regenerative agriculture initiative. STEP up for Agriculture will aim to scale regenerative practices, providing tools to farmer-facing organisations across North America to boost adoption. In the long-term, it will look to access new revenue streams and partnership, to further help farmers. The initiative will hold annual in-person workshops, aiming to help farmers learn together and use the tools necessary for adopting regenerative agriculture. The initiative will also help Unilever and PepsiCo achieve their own regenerative agriculture goals – PepsiCo’s plan to transition 10 million acres by 2030, and Unilever’s to reach one million hectares globally by 2030.