Meal replacement brand Huel’s new ready-to-drink version of its Daily Greens protein powder chases the trend in the functional beverage market of consumers seeking targeted outcomes. “Huel Daily Greens RTD is designed for both convenience and performance, making it easier than ever to effortlessly maintain your daily wellness routine,” the company said in a press release. “It’s not just a wellness drink; it’s a smarter, faster way to get complete daily nutrition,” he said. Credible nutrition earns repeat customersOrlofsky said that while Huel’s Daily Greens RTD remains a “complete meal” at its core, offering a complete-nutrition platform that flexes between meal replacement and active-lifestyle categories. “Starting as a simple meal replacement brand embraced by tech-workers and time-pressed users, Soylent moved into functional nutrition: energy drinks, nootropics and higher-protein formats like Soylent’s Complete line and Complete Energy,” she said.