Creating an alcohol-free product sounds like it should be easy: you get your drink, take the alcohol out, and you’re left with an alcohol-free drink. Headquartered in Germany, the company has spent more than a decade developing its patented Aroma Capture Technology for alcohol-free drinks. They want to have clean label, naturally derived products, and transparency on what they are consuming.”So keeping alcohol-free drinks natural, rather than adding synthetic ingredients, is crucial. While flavor of alcohol-free products have undoubtedly improved drastically over the last few years, it’s important to remember that flavor is a complex and complicated dimension that will keep changing as the alcohol-free tech develops and new hybrid or category-blurring products appear on the market. But most important, she says, is to think creatively about how alcohol-free drinks are developed.