Last week, I was privileged to serve as one of four judges at the AdviceTech competition, which was part of the 11th annual XYPN Live conference held in Austin, Texas. It was a family tragedy and consequent draining of her family’s assets that drew Vittayarukskul to the problem of long-term care, according to a January TechCrunch article. Related:XYPN Announces New Member Benefits from Holistiplan, Orion“You have this massive upcoming demand on long-term care, and there are not enough long-term care providers to meet that demand,” she said. While Waterlily cannot fix that problem, it can help address the lack of planning or offload it for many advisors. Prospecting and lead generation technology provider FINNY was awarded an honorable mention at this year’s competition.