Many were dripping in the color orange to usher in her latest era at gatherings around the world. In theaters, Swift is schooling AMC on how to treat her fans. Musician Chloe Rose entertained Swift fans with four hours of covers at a spot there ahead of the release as the crowd made friendship bracelets and sipped on themed cocktails. In New York, hundreds of fans lined up to walk through a three-day Spotify pop-up offering five showgirl-themed rooms. “I feel like there's so few moments like this where you actually get to connect with other fans,” said Ali Meehan.