Two Hobart and William Smith alums are helping the world see the Finger Lakes in a whole new way — one story at a time. The campaign, called the “Finger Lakes Outdoor Experience,” highlights the region’s natural beauty while capturing its cultural heart. “We wanted to bring out the soul of the Finger Lakes,” Holmes said. A personal return, a professional missionGLP Films, based in Kennebunkport, Maine, worked with the Finger Lakes Regional Tourism Council to produce the campaign. They spent two years building relationships with residents, filming across the area, and crafting stories that reflect the Finger Lakes’ connection to nature and community.