The Say No To Racism campaign has overlooked, ignored, or barely paid attention to acts of hate, intolerance, and discrimination against Africans by Africans in Africa. Ethnic discrimination has hampered the flourishing of Africans in Africa, including the progressive evolution of African states and democracies. Africans should not expect the West to get rid of racism, while ethnic hate and xenophobic politics rage on the continent. Africans should not only complain or rally against racism in Europe, they need to fight and mobilise against ethnic prejudice and discrimination by Africans against Africans in Africa. But the Say No To Ethnicism campaign speaks to the situation in Africa, within Africa, and amongst Africans.