Payment Mechanics: TikTok Coins to Run AdsUnlike traditional ad payment methods where you pay directly with cash, TikTok is using TikTok coins for promotions. Understanding TikTok Coins for running Ads:What Are TikTok Coins? Challenges with the current implementation to run TikTok AdsAds.TikTok.com:One of the key challenges for Kenyan businesses is that the standard TikTok ads management page (ads.tiktok.com) is still NOT accessible in Kenya. Implications of Using TikTok Coins:Unavoidable Service Charges: Since you can’t use the web to run ads and avoid these charges, businesses must factor in these additional costs when planning their promotional budgets. Key Takeaways:To run TikTok ads in Kenya, you must have a business account with significant reach and follow the in-app promotion process.