“Ethical porn is a term used to describe porn that has been produced in a way that honours consent, treats performers with respect, pays fairly, and is created within a fair, respectful, consent-aware and pleasure-aware workplace. Ethical porn is therefore an attempt at making a different type of erotic film — making porn more consensual, inclusive, authentic, pleasurable, diverse and creative!" Speaking on common concerns that arise around porn, Anna Richards, founder of ethical porn site FrolicMe, explains, “Porn, unfortunately, has been hijacked by the free tube sites and, with it, has generated associated shame in the viewing of degrading, unregulated imagery.