The announcement comes as TikTok faces increasing competition from other platforms like YouTube Shorts and Instagram Reels, all vying for the loyalty of content creators. Turning views into cash, one Gift at a timeThe most familiar monetization tools on TikTok are LIVE Gifts and Video Gifts. If you’ve ever been in a TikTok LIVE and seen icons flooding the screen, you’ve witnessed LIVE Gifts in action. The platform’s Subscription feature allows creators to offer exclusive content, badges, and other perks to their most dedicated fans for a monthly fee. This allows creators with over 100,000 followers to earn a cut of the revenue from ads placed directly after their videos.