-Ad-M-KOPA, the fintech firm known for its pay-as-you-go financing for everything from smartphones to electric motorbikes, has hit a major milestone: 3 million active daily customers. While the company has served 7 million people since it launched in 2011, the focus on 3 million active users signals a strategy geared towards long-term engagement rather than just initial sales. “When we ask customers,’ does M-KOPA make your life better?’ 9 out of 10 say yes. The report reveals that for 55% of its customers, signing up with M-KOPA was their first interaction with any formal financial product. Now operating in Kenya, Uganda, Ghana, Nigeria, and South Africa, M-KOPA has set its sights on an even more ambitious goal: serving 10 million active customers by the end of the decade.