-Ad-The financial giant is on the hunt for the next big thing in fintech, health tech, and more, with a new challenge for startups in Rwanda, Tanzania, and Uganda. Financial services giant Britam is throwing its weight behind East Africa’s burgeoning tech ecosystem with the launch of the Britam BetaLab Regional Startup Challenge 2025. The new initiative is a call to arms for growth-stage startups in Rwanda, Tanzania, and Uganda, offering a powerful launchpad for companies looking to scale and partner with a major regional player. Britam is targeting established innovators—companies that are at Series B or beyond, with existing products and revenue streams. This is a significant opportunity for startups in the region to gain a powerful strategic partner and access to a massive market.