ESG Today | 4 September 2025Netflix signs 15-year carbon credit deal to help landowners transition fields into forestsby Mark SegalThe American Forest Foundation (AFF) announced that it has signed a 15-year contract with Netflix, with the entertainment giant committing to purchase verified carbon credits produced through AFF’s Afforestation, Reforestation, and Revegetation (ARR) carbon project, aimed at transitioning underused fields in the U.S. South into forests. The new agreement with Netflix will support AFF’s ARR project, Fields & Forests (F&F), which partners with family landowners to transition their underused fields to thriving, working forests. The F&F project has enrolled 2,500 acres of family-owned lands to date, and aims to enroll 75,000 acres by 2032, estimated to produce 4.8 million carbon credits. According to AFF, Netflix’s investment will help launch the first 6,000 acres and expand the project across the U.S South. We’re grateful for Netflix’s leadership, and we invite other companies to follow their lead by investing in new approaches that support America’s rural communities and family-owned forests.”