LimeWire — the file-sharing service that once wrecked family computers in the early 2000s — now owns one of the internet’s greatest disasters: Fyre Festival. “We’re not bringing the festival back — we’re bringing the brand and the meme back to life,” CEO Julian Zehetmayr said. “Congrats to LimeWire for their winning bid for Fyre Fest,” Reynolds said in a statement. Maybe it’s merchandise, maybe it’s a live event, maybe it’s just a chance to laugh at ourselves one more time. But the fact that LimeWire and Ryan Reynolds are circling the smoldering ruins of Fyre Festival tells you everything you need to know about culture in 2025: nothing really dies, it just reboots with (hopefully) better branding.