And by the time that becomes a problem, it can be an expensive one. You know the pattern: vague objectives, a budget nobody will share, stakeholders who never actually agreed on what they were asking for. Same brief, two different event outcomes. This session pulls back the curtain on what's really happening on every side of the RFP table, client, agency, vendor, and the industry watching it all play out. Related:How This Event Agency Built a Record-Breaking, 525-Foot-Long Foosball Table