Premium pricing acceptance: 35% are willing to pay more for enhanced cybersecurity protection, turning safety measures into a potential revenue opportunity. 35% are willing to pay more for enhanced cybersecurity protection, turning safety measures into a potential revenue opportunity. Avoidance behaviors: 70% would consider purchasing older, less connected vehicles to minimize exposure to cyber threats. 70% would consider purchasing older, less connected vehicles to minimize exposure to cyber threats. 87% indicated that strong cybersecurity influences their buying decisions, with 35% willing to pay a premium for enhanced protection.