How small eateries leverage local appeal to boost businessPhoto: AdobeSeptember 5, 2025In a world dominated by national chains, what makes a small, family owned restaurant truly stand out? The free report, presented by Kraft Heinz, reveals that independent restaurants recirculate 79% of their revenue locally — more than double that of chains. For example, the paper explains how independent eateries are using digital tools and leveraging the "Shop Local" movement to connect with customers and boost business. Readers will also learn about the Heinz Verified program, a free initiative from Kraft Heinz designed to support small operators. This valuable resource is a must-read for any independent restaurant owner looking to leverage their strengths and compete in today's market.