Drinkable wellness: Why Juice It Up is betting on Aloe VeraThe global market for aloe vera juice was valued at $13 billion in 2022 and is on track to hit $24.1 billion by 2032Photo: Juice It UpSeptember 12, 2025 by Cherryh Cansler — Editor, FastCasual.comFor many consumers, a drink isn't just about quenching thirst. The global market for aloe vera juice alone was valued at $13 billion in 2022 and is on track to hit $24.1 billion by 2032. The Strawberry Lemonade Twist is a dairy-free blend of strawberries, lemonade, aloe vera and a strawberry-apple juice blend. Cupbop, a fast casual Korean brand based in Utah, serves Yoga Vera, a Korean yogurt drink that contains aloe vera juice and gel, and True Food Kitchen, health-focused restaurant chain, offers a "Hangover Rx" cold beverage made with pineapple, orange, coconut water, aloe vera and organic sea moss. "Aloe vera has a very mild flavor, so it doesn't overpower the smoothie," Burgess said.