Cheba Hut launches Thanx-powered mobile app, loyalty platformPhoto: ChebaSeptember 16, 2025Cheba Hut, a "toasted" sub shop, has launched a mobile app and loyalty platform in partnership with Thanx. The app, which includes a rewards program called "Munchie Mob Rewards," is designed to streamline ordering and deepen customer engagement. "It's clear our homies wanted a simpler, cooler system, and now they're all in," Adam Porter, senior director of marketing at Cheba Hut, said in a company press release. Since the app's release, the company has seen loyalty transactions more than double and new signups increase sixfold compared to its previous rewards program. Cheba Hut, founded in 1998, has gained recognition for its marijuana-themed concept, full-service bars and unique sandwiches.