Swig boosting ratings with real-time guest feedbackPhoto: OvationSeptember 23, 2025In an effort to collect better customer feedback, Swig, a drive-thru chain known for its dirty sodas is partnering with Ovation, a guest experience and operations platform for restaurants. The feedback has increased the company's average online rating by 0.1 and has helped save thousands of unhappy customers each month through a real-time chat channel between managers and guests, said Swig Chief Operating Officer Chase Wardrop. "The amount of feedback Swig collects is extraordinary, and they're proving that when you listen and act quickly, you win guests for life," Oates said in the release. Ovation's platform helps restaurants capture feedback, recover unhappy guests and use feedback to improve operations and boost online reviews. Swig was founded in St. George, Utah, in 2010, and has over 100 locations in the U.S.