Starbucks' pumpkin spice latte still driving trafficStarbucks' fall launch doesn't just boost its own traffic; it sets the benchmark for the entire industry. The fall menu launch and PSL return drove significant visit spikes to Starbucks, as shown in the chart below. Where is the Pumpkin Spice Latte most popular? Together, these patterns reveal both the universal draw of Starbucks' seasonal offerings and the regional nuances that shape consumer response. This data suggests that Starbucks' fall launch doesn't just boost its own traffic; it sets the benchmark for the entire industry.