At one point, Cracker Barrel lost over $140 million in market value, and its stock remains down more than 7% for the year. Cracker Barrel is no longer… pic.twitter.com/0tA5WCjv4R — Eric Daugherty (@EricLDaugh) October 2, 2025Cracker Barrel Responds to Logo Criticism, Fires FirmIn a March press release, Cracker Barrel said Prophet was hired to lead the rebranding and create a fresh marketing strategy. But after the fallout, Cracker Barrel decided it was time to walk away. Cracker Barrel responded later that same day, announcing it would scrap the new logo and bring back the old one. "We thank our guests for sharing your voices and love for Cracker Barrel," the company posted on X (formerly Twitter).