JBS, the world’s largest meat producer, is returning to Paraguay with a $70 million plan centered on chicken, not beef. In 2017, JBS exited Paraguayan beef, selling slaughterhouses to Brazilian rival Minerva as it rebalanced assets in the Southern Cone. That decision left Paraguay’s beef exports more concentrated under Minerva, while JBS doubled down on poultry elsewhere. For Paraguay, the project could tighten the links from farm to factory: growers, hatcheries, feed mills, transport, and cold storage. The subtext is a calculated re-entry: JBS left Paraguay’s beef business, learned its lessons, and is coming back where Paraguay’s strengths—grain, location, and room to grow—match the company’s global poultry playbook.