From Regulator to Retailer: How Sam George became DSTV’s new Sales Rep

Sam Dzata George. According to Sam George, if you are on Compact+ paying GHS 570, from October 1st you could downgrade to Compact at GHS 380 and still be upgraded back to Compact+. Their communique said: if you’re already on Compact+ paying GHS 570, you’ll instead be bumped up to Premium, worth GHS 865. At a press conference, journalists asked DSTV’s global CEO whether he agreed with all of Sam George’s claims. With flyers in hand, Sam George looked less like a regulator and more like a salesman rehearsing his sales pitch.