Hotel Designs: Can you tell us about SASI Studio and what you do? Mattia Santi: SASI Studio is an award-winning London-based interdisciplinary design and architecture firm, encompassing expertise across architecture, interior design, urban design, industrial design, and digital environments. HD: Why has SASI Studio partnered with the Independent Hotel Show to bring the show’s Lobby to life this year? MS: Collaborating with the Independent Hotel Show aligns closely with our studio’s focus on hospitality and luxury design, as well as our ambition to engage directly with independent hoteliers. MS: In our view, hotel design is about creating user-centric experiences while crafting spaces that authentically reflect both the local culture and the brand identity.